Stylist and Creative Director

Victoria Sullivan is a freelance Interiors Stylist and Creative Director with over 15 years’ experience in the industry, including seven years in-house working her way up to Style Editor on leading women’s interest editorial publications. 

Since her first creative role in her local florist, aged 15, colours and textures have always been her passion. While completing a degree in Textile Design she landed her dream job as a florist in Harrods flower department, designing bouquets for every occasion. 

After graduating, she gained invaluable fashion and beauty buying experience working for both Selfridges and the Arcadia Group until she side-stepped into a more creative role in styling for magazines. 

Since 2011, she’s been working as freelance stylist, representing a wide portfolio of prestigious clients, from John Lewis to Wedgwood.

Whether working with commercial or editorial clients, Victoria uses her keen eye for detail, refreshing practicality, and creative flair to develop and enhance brands. Her expert knowledge of flowers and her experience in styling flowers, has led to appearances on Channel 4, BBC1 and BBC News commentating on the world of blooms and royal weddings.

Victoria can assist with all aspects of a shoot brief, from initial concepts and ideas to styling, art direction and production. The result? Stunning images every time, thanks to her mix of professional experience, stellar styling skills, and a true passion for design, colour and pattern.

With thanks to the following photographers: Penny Wincer, Cath Cratwicke, Brent Derby, Sarah Hogan, Ditte Isager, Mark Scott, Ingrid Rasmussen, Emma Mitchell, Dan Duchars, Karna Maffait, Nato Welton, Jon Day and Adrian Briscoe


Commercial Clients:

  • Wedgwood

  • Royal Doulton

  • Royal Albert

  • House Of Fraser

  • John Lewis

  • Debenhams

  • Marks & Spencer

  • Peggy Porschen

  • Bobbi Brown

  • Quadrille

  • Gordon Ramsey

    Editorial Clients:

  • House & Garden

  • Brides

  • Marie Claire

  • Country Living

  • Stylist

  • Sainsbury’s

  • Harrods

  • Living Etc

  • Homes & Gardens

  • The Times Magazine